Welcome to Break Point, your weekly hit of strategy, surf, and smart growth.

Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

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YouTube — The Go-To Content Strategy

Everyone’s talking about AI blogs right now. Are they useful? Sure. Will they last? Maybe.

But if you want a strategy that’s durable, human-forward, and nearly impossible to commoditize, the answer is simple: YouTube.

Here’s why:

👉 Human-first: Video captures your face, voice, and personality. AI can churn out blogs, but it can’t replicate you on camera.

👉 Two search engines at once: YouTube is the #2 search engine in the world, and videos rank in Google. Double the exposure.

👉 Longevity: A single high-value video can drive views for years. Blogs fade; videos stick around and keep working.

👉 Content flywheel: One video = a blog post, multiple Shorts, an email, LinkedIn posts, and more.

And here’s the kicker: when you repurpose every video into a blog, you’re combining the best of both worlds.

Human-first video + SEO/AEO-friendly text. It’s the most durable play in a world where AI content is everywhere.

Break Point: YouTube-first is the go-to content strategy. Make it the foundation, then repurpose everywhere else.

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In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

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