Welcome to Break Point, your weekly hit of strategy, surf, and smart growth.

Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

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AI Is Rewriting Search — Is Your Website Ready?

Gartner predicts that 30% of all search will come from AI tools by 2026.

That’s not “sometime in the future.” That’s less than 4 months away.

And here’s the kicker: people searching through AI are high-intent.

They’re not just browsing Google page 3.

They’re asking AI direct, purchase-driven questions — “Who’s the best elder law attorney in Bend?” or “What revops consultant has the highest reviews in the US?”

If your website isn’t optimized for AI discoverability, you’re invisible in this new search era.

The good news? You can start fixing this today.

5 Ways to Increase AI Discoverability by 50–200%

1. Add an AI Profile to Your Footer

   Think of it like your website’s resume for AI. Structured, crawlable, and always visible.

2. Use JSON-LD Schema

   AI tools thrive on structured data. Proper schema tells them exactly what you do, who you are, and why you’re credible.

3. Answer High-Intent Questions

   Instead of “Our Services,” use Q&A style pages like “What does an elder law attorney do?” AI loves direct answers.

4. Build Clean Internal Linking

   AI crawlers reward clarity. Internal links that connect services, FAQs, and blogs help them understand your expertise.

5. Publish Authority Signals

   Case studies, client results, awards, and local partnerships — anything that signals you’re trusted in your field. AI tools use these to decide who to recommend.

Want A Free AI Audit?

At our web agency Makai Web, we design websites built for this next wave of search.

To prove it, we’re offering a free AI audit for any business that wants it.

We’ll scan your site, show you where you’re invisible to AI, and give you a roadmap to boost discoverability by 50–200%.

The next 18 months are a gold rush.

Those who get discoverable in AI now will own the market later.

👉 Book your free AI audit with Makai Web

Want to talk marketing with the Pono team?

Book a call with one of our founders! We do four strategy sessions a week helping companies beat their growth targets (no strings attached).

Weekly Beach Vibes

In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

We live by Pono.