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Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

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B2B is Texting You Back

B2B sales has spent the last decade chasing bigger stacks.

More CRMs. More email cadences. More LinkedIn automation.

But the fastest-growing channel right now?

Plain old texting.

Here’s why it’s winning:

• 98% open rates. Compare that to 20–30% for email.

• Instant follow-up. 78% of buyers purchase from the vendor that responds first. Texting keeps you in that winner’s circle.

• Feels personal, not pushy. A quick “Want me to send a case study?” text beats a 7-paragraph cold email.

• Easy to share. Team tools log texts inside your CRM so multiple reps can jump in without dropping the ball.

Important: We’re not fans of SMS spam. Nobody wants a cold pitch blowing up their personal phone. What works is opt-in texting. A “Text us” button on your site, or replying to a lead who just filled out a form. That’s where it feels natural, not creepy.

The takeaway: Texting is fast becoming the default touchpoint in B2B. If you’re not offering it, your competitor probably is.

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Weekly Beach Vibes

In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

We live by Pono.