Welcome to Break Point, your weekly hit of strategy, surf, and smart growth.

Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

Let’s drop in. 🌊

The $5 Hack That Opens $50K Doors

You want to stand out in someone’s inbox? Try starting in their mailbox.

We’ve been playing with BizGift cards lately and… wow. These aren’t your standard “hope they remember me” swag.

It’s like if a gift card, a personal note, and a slick brand experience had a baby. You can:

• Send a coffee or lunch on you without asking for their address

• Brand it your way so it feels like you, not Starbucks corporate

• Track engagement so you know exactly when they claim it (perfect follow-up timing)

• If they don’t use the card, you don’t pay

The kicker? It’s ridiculously easy to drop into your outreach.

Imagine:

You send a short cold email → they open it → “click here for coffee on me” → boom, you’re in their good graces before the first meeting.

Compared to the usual “circle back” email, this is an instant credibility and goodwill builder.

And yes… it’s cheaper than burning through weeks of “just checking in” follow-ups.

Playbook: Next time you’re trying to get a dream prospect to actually talk to you, send them a BizGift card with a short, human note.

Watch your reply rate jump.

Want to talk marketing with the Pono team?

Book a call with one of our founders! We do four strategy sessions a week helping companies beat their growth targets (no strings attached).

Weekly Beach Vibes

In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

We live by Pono.