Welcome to Break Point, your weekly hit of strategy, surf, and smart growth.

Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

Let’s drop in. 🌊

Is your website invisible to AI?

We’ve been running an experiment behind the scenes to boost AI discoverability and early results are very promising.

Turns out, AI doesn’t vibe with your poetic homepage copy.

It’s not reading your “we’re passionate problem solvers” paragraph and thinking “Wow, let’s surface this in search.”

AI likes structure. Clean inputs. Tables.

So we built a new kind of page: /ai-profile

A robot-readable snapshot of your business, built in HTML tables with schema baked in.

Think of it like a LinkedIn profile for your website but made for bots.

Here’s what we include in the /ai-profile:

• Identity: Business name, website, and contact info

• Offering: Core services, ideal customer, and pricing

• People: Founders, team size, and locations served

• Proof: Testimonials, press mentions, and social links

• Tech: Tech stack and integrations

• Support: FAQs, contact links, and internal resources

Why it works:

✅ Easier for AI (like ChatGPT, Perplexity, and Google SGE) to parse

✅ Improves AI summary accuracy and snippet visibility

✅ Boosts performance in voice search and emerging answer engines

✅ Helps analysts and partners instantly understand your business

We’re rolling this out now with some of our client sites (huge shoutout to our early adopter clients for jumping in).

Next move?

Try it. Build your own /ai-profile page or reach out to the Pono team below for support.

You’ll future proof your SEO and give AI what it actually wants: clean, structured, no-BS information.

Let the humans read your homepage.

Let the robots read your /ai-profile.

Want to talk marketing with the Pono team?

Book a call with one of our founders! We do four strategy sessions a week helping companies beat their growth targets (no strings attached).

Weekly Beach Vibes

In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

We live by Pono.