Welcome to Break Point, your weekly hit of strategy, surf, and smart growth.

Each week, we send one high-impact growth move straight from the Pono Ventures playbook — and only Break Point readers get the goods.

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When They Lurk, You Strike (Nicely)

Most B2B websites are digital ghost towns.

Plenty of traffic… but nobody raises their hand. And because they didn’t fill out your form, your team shrugs and moves on.

But here’s the secret: They came to your site for a reason. And with the right setup, you can turn silent lurkers into pipeline.

Enter RB2B and the Rise of Smart Stalking

Tools like RB2B (and its peers like Leadfeeder, 6sense, Clearbit, etc.) are changing the game.

They don’t just show you who hit your site.

They help you strike when the timing is perfect.

✅ Track anonymous traffic
✅ Match it to verified companies
✅ Trigger personalized outreach 24–48 hours later
✅ Filter out junk and only go after ideal leads
✅ Send email, connect on LinkedIn, drop direct mail, you name it

It’s warm outreach to people who already know you exist.

Here’s a play we love:

1. Visitor hits your “Services” or “Pricing” page
2. RB2B logs their company and filters for ICP fit
3. 24 hours later, a cold email lands in their inbox with a message like:

“Hey, noticed you were checking out how we help [company type] scale faster on Amazon. Would it be crazy if we jumped on a quick call to show you how it works?”

Why this matters:

Most cold outreach is ice cold. But this is lukewarm to hot.

The timing is right. The intent is there.

And you don’t need to spend a fortune on ads or hire more SDRs.

You just need better timing and tools.

🧠 Think about it:

If someone walks into your store, looks at a product for 5 minutes, and walks out… Wouldn’t you at least say hi if you saw them again tomorrow?

That’s what this is. A polite, perfectly-timed follow-up.

Don’t let your best leads lurk in silence.

Want to talk marketing with the Pono team?

Book a call with one of our founders! We do four strategy sessions a week helping companies beat their growth targets (no strings attached).

Weekly Beach Vibes

In life, pono stands for righteousness and balance. In Hawaiian, if a person is living pono, it means that they have struck the right balance in their relationships with other things, places, and people in their lives. It also means that they've made a conscious decision to do right by themselves, by others, and by the world in general.

We live by Pono.